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our people

Our people continue to play a vital role in the Group's success.

We're committed to recruiting the very highest calibre people at every level of the business and supporting their continuous development, and we're proud to have achieved Investor in People accreditation.

Our management team consists of some of the most talented people in the industry and each brings a wealth of experience to their role. You can find out more about each of our senior management here.

Mike Danby MBE
Executive Chairman

With deep experience in the British clothing industry, Mike continues to drive Advanced Supply Chain Group forward with his dedication to creating highly efficient, innovative and technology-driven customer solutions


Claire Webb
Managing Director

Claire is responsible for leading the business with a focus on driving sustainable growth alongside job creation and the enhancement of our services.


Ben Balfour
Business Operations Director

Ben's career with the business spans more than 25 years, during which time he has excelled in operations, business development and marketing roles before being promoted to Commercial Director.


Rory Watts
International Freight Forwarding

As Global Operations Director, Rory leads the Global Logistics team and his expertise spans all aspects of sea, air and road freight.


Will Robinson
Business Solutions Director

Will designs and implements tightly integrated and innovative solutions for customers that perfectly match the customer’s needs.


Linda Davison
Customer Operations Director - South

With extensive experience in both the retail and logistics sectors, Linda is responsible for warehousing, transport operations and the development of new business within the Midlands region.


Caroline Ellis
Commercial Director

Working alongside the previous Commercial Director and closely with operations teams within the business, Caroline has played a key part in establishing and developing long term relationships with clients.


Steve Lovell
IT Director

Steve has over 20 years’ experience in IT Leadership roles across a number of sectors including mobile, customer communications and retail.


John Howe
Client Development Director

John has led acquisition projects for the Logistics division and project managed new Distribution Centre start-ups. Since joining Advanced Supply Chain in 2016 John has supported multiple business units with deep operational analysis and change management processes.


Louise Ayling
Finance Director

Louise has over ten years’ experience of finance leadership, predominantly in the retail sector. Louise’s previous roles have included Head of Finance at GO Outdoors and senior finance manager roles at WM Morrison Supermarkets.